Market research is an invaluable tool that allows for a better understanding of market position, competition, and audience brand perception.
School of Nursing website
University of Washington
D2 helped reorganize and improve navigation and overall UX for one of the top nursing schools in the nation.
Persona research and content reorganization
City of Sammamish
D2 conducted workshops and research into how residents access city data to develop user personas from which we completely reorganized web content in a documented and defensible information architecture.
Regional board landscape
WA State ESD
Surveys and focus groups across all nine WorkSource districts gave us the stakeholder insight to move our business outreach campaign forward effectively.
Recruitment marketing
Sound Transit
D2 identified and located where to post jobs for extremely difficult positions to fill when sometimes there were only dozens of qualified people in the country to do the work.
Product name research
Integra Group
There's a lot in a name. D2 helped with focus groups and market research to name a new software suite for long term care facilities.
Survey promulgation
Google
D2 helped one of the world's largest and most informed companies how to reach a very specific audience for a specific research project.
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