10 Tips for a Successful RebrandStart with careful planning and strategic thinking

Embrace the journey of rebranding as an opportunity to redefine your business and inspire your audience with a renewed vision and purpose.

Driving Brand EvolutionOur journey with Whatcom Transportation Authority

Explore how D2's partnership with Whatcom Transportation Authority (WTA) revolutionized public transit branding in Bellingham, WA, through innovative design and strategic marketing, embodying WTA's mission to connect people to opportunities.

Drupal 7's end of supportWhat to know about your options

Drupal 7 is over 10 years old.
  • websites
  • drupal
  • upgrades
  • website updates
  • drupal 7
  • drupal 8
  • drupal 10

The dark side of optimizationHow to avoid the "death spiral"

Attribution analysis is a tool to understand multi-touch conversions, but too often we see people use it for optimization
  • optimization
  • attribution modeling
  • digital marketing
  • analytics
  • money pits

How a small error can cost thousandsCheck your tagging. Track everything.

Tracking error pages is critical to find what might be causing an error in the first place
  • daisy-chain
  • server error
  • analytics
  • tagging
  • tracking
  • attribution modeling

Survivor's biasThe answer is in data you don't have

Stats make you money!
  • statistical analysis
  • data insights
  • invisible data
  • ww2
  • abraham wald

Unlock hidden insights with analytics

Data-driven marketing campaigns can be used to generate leads, build customer relationships, and increase conversion rates.
  • analytics
  • variametrix
  • data driven marketing
  • analysis and visualization

Why is graphic design important? Unveiling the magic of visual communication

Uncover the captivating influence of graphic design as we reveal how it subtly shapes your decisions, emotions, and experiences throughout the day, from the coffee shop ambiance to the apps you can't put down!
  • Design
  • Opinion

Consumer Packaging BrandingLatest Trends and Strategies

Consumer packaging plays a vital role in shaping brand perception and influencing purchase decisions. In today's competitive marketplace, where countless products vie for consumers' attention, packaging has emerged as a crucial tool for building brand equity and establishing a strong emotional connection with customers.
  • Packaging
  • Opinion
  • Design
  • Consumer

Assessing successful marketing analytics through prediction

Predictive analytics, a powerful tool in the world of marketing, serves as a crystal ball guiding businesses into the future. The essence of predictive analytics lies in the use of data, statistical algorithms, and machine learning techniques. The combined power of these elements facilitates the identification of future outcomes based on historical data.
  • Analytics
  • Marketing

The emergence of AI in 2023

OpenAI's ChatGPT today is what Google was in 2000. AI existed before, but has been pretty much useless to the average user. ChatGPT is the first example of useful AI to everyone, and it is already reshaping everything in short order.
  • Tools and tech
  • Opinion

Handling a recessionEffective marketing strategies to thrive in challenging times

As the economic landscape experiences a downturn, businesses are often faced with the daunting task of sustaining growth amidst financial uncertainties. In such challenging times, strategic marketing becomes the key differentiator for companies seeking to weather the storm and emerge stronger.
  • Marketing strategy
  • Economy
  • Opinion

Small budget strategiesMaximizing marketing impact as a small business

When it comes to marketing, you don't always need a massive budget to make a significant impact. Even with limited resources, smaller firms can leverage smart strategies and optimize their marketing efforts.
  • Small business
  • Media buying