Higher ed marketing is complicated. D2 understands how to help find the right type of student within budget, and within the new rules that limit youth targeting (good rules!), while also catering to parents and their concerns.
Work Samples
A Critical Recruiting Mission
Oregon Health Services University
Oregon's premier health university and healthcare provider is on a mission to increase nursing in Oregon by 30% by 2030. D2's campaigns fill open roles for skilled nurses and inspire more people to consider nursing as a profession.
Driving Brand Evolution
Whatcom Transportation Authority
Explore how D2's partnership with Whatcom Transportation Authority (WTA) revolutionized public transit branding in Bellingham, WA, through innovative design and strategic marketing, embodying WTA's mission to connect people to opportunities.
Website for a non-profit organization
Wilderness Awareness School
As part of a full suite of marketing services, D2 created this versatile web product to sell books and classses, capture donations, and be a resource for the community of naturalists and adventurers.
MBA program advertisements
Foster School of Business
Graduate program applications and enrollment increased as a results of D2's with creative system that tailored ads to specific audiences.
Content and information architecture
UW Bothell
More than 8,000 disorganized content items from an out-of-date college website were successfully distilled into an intuitive information plan.
Advertising
Oregon Tech
D2 helped a small state school compete by identifying a distinct set of prospective students overlooked by the bigger schools to drive awareness and applications.
Capital campaign
University of Washington
D2 helped a major state university exceed their fundraising budget by over $1 Billion
MBA program campaign
Seattle Pacific University
D2 drove MBA candidate outreach and program applications to a level competitive with larger and higher-ranking state schools.