To further develop RH2’s new visual identity, we updated their letterhead and business cards with bold areas of color, texture, and shapes to reinforce the bolder, cleaner style of RH2’s new image. The primary colors of blue and green were updated to represent water and earth in a lighter, fresher palette. Brand attributes were then outlined in brand guidelines to ensure all visual elements will be utilized consistently. The brand guidelines also contain templates for social media and apparel.

To complete RH2’s brand refresh, we developed some additional brand elements including a new website with a more visual and streamlined design, making it engaging and intuitive. The focus for this site was RH2’s service capabilities and completed project case studies, making relevant information readily accessible for their audience of contractors, city officials and engineers.