Creatives were designed to pick up on the logo colors using color blocks in the ad with the Explore Kirkland logo in white for consistency. Stylistically, we used images that evoked an occasion or event, focusing in on the “reasons to believe” Kirkland is a good place to book a stay and enjoy all the great things it has to offer. Messaging and fonts were kept to a minimum to let the images tell a big part of the story and give the ads a clean, simple style, appropriate for the Kirkland brand. There was careful consideration to include all cultures within the images and represent Kirkland as a welcome place for everyone.

Clicks on the ads went to a landing page where the viewer could read about some of the events and restaurants in Kirkland and get to a booking link for the participating hotels. We could also capture engagement and campaign metrics here.