The World Athletic Championships, locally branded as Oregon 22, brought the best track and field athletes from around the world to Eugene in 2022. The event was based at the University of Oregon. This was the first time it was ever held in the United States and, fortunately, right along the Amtrak Cascades train route. As part of our ongoing work with Oregon Dept of Transportation, we developed a campaign to build awareness of the event, Amtrak Cascades' and transit options to Eugene, and to promote Oregon experiences and destinations that could be enjoyed by visitors before, during and after the event. The additional benefits were to reduce congestion on I-5 and in Eugene.