A series of sub-campaigns were created to highlight the full spectrum of train travel benefits, from relaxation, comfort, and productivity onboard to reduced congestion and lower environmental impact. Destination storytelling played a central role, positioning the train as both a gateway and an essential part of the adventure.

The media ecosystem includes digital advertising, paid search, social media, out-of-home, email, video/TV, and marketing automation. Each channel reinforces the brand’s promise: rail travel that feels easy, enjoyable, and connected to the Pacific Northwest. Each message is tailored for a specific audience or event.

Along with paid media, Amtrak Cascades has now partnered with local organizations and events like the Portland Zoo and the Portland Rose Festival that offer promotion opportunities throughout the year.