Deliverables for this campaign included posters in English and Spanish that could be displayed at bus stops, schools, and popular local hangouts, as well as bus signage, an ad for local movie theaters, and social media graphics.

We developed the theme around messaging mapped to audience interests — music, movies, games, sports, and outdoor activities. The primary visual became a map of the city with a collage of photos marking popular destinations. A large bus overlapping the map has "Youth Ride Free" painted across the windows, with the cheeky CTA "Let's Roll" glowing on the headsign. On the posters, the bus is underlined by the subheading "Ride Where You Want," supporting a focus on independence.

The art style stands out from other WTA visuals with a striking duotone photographic treatment paired with hand-drawn, scribbly graphics. At the same time, it leans heavily into WTA's primary color palette and the photo of their bus, keeping the brand front and center. The social media graphics also include some of our previously designed stickers on the bulletin board "collage of messaging," where we took a maximalist approach in speaking to more of the inclusive, environmental, and social values.