Evaluation rubric

Color
- Deep royal blue is the dominant color
- Teal green (#539D7A) is present as an accent, but does not compete with blue
- Dark tones feel moody and authoritative, not gloomy or oppressive
- Light areas provide breathing room without feeling bland or empty
- Overall palette feels cool, calm, and professional; not urgent or alarming
- Sufficient contrast for ADA/WCAG AA compliance (4.5:1 body text minimum)

Typography
- Typeface feels modern, grounded, and professional
- Headlines are large, bold, and confident, readable on dark backgrounds
- Body text is clean and legible, no lightweight or decorative fonts
- No Times New Roman anywhere
- Type hierarchy is clear and purposeful

Texture & Pattern
- Line-based motifs are present (circuitry, topographic, signal waves, cables)
- Triangle/mountain geometry appears as a secondary motif
- Textures are subtle, watermark-level, not competing with content
- White/light sections are not plain, they include subtle visual interest
- Dark sections use photo or texture treatments, not flat solid color

Photography & Imagery
- Photography is dark and blue-toned where appropriate
- Imagery feels real and candid, not stock-photo generic
- Dark photo backgrounds with text overlay approach is demonstrated
- Pacific Northwest setting and Kitsap 911 environment are recognizable
- Images of people show competence, focus, and warmth

Overall Mood
- Feels like “Always Ready” (calm authority, quiet strength, reliability)
- Balances the technical (precision, control) with the human (empathy, care)
- Reads as contemporary and modern; not dated or generic government
- Dark/dramatic and clean/spacious elements coexist intentionally
- Feels at home in the blue-lit dispatch center at 2 AM
- Avoids emergency-red urgency